Marketing refers to the act that an organization undertakes to engage its targeted audience, develop strong relationships with customers to generate value for clients, and generate a competitive advantage to gain market share. Marketing is an essential but often overlooked element of any organization’s overall strategy. Marketing is an ever-changing discipline, as companies struggle to remain innovated and at the forefront of their respective industry. Marketing strategies have evolved, and some of the trends that emerged a few years ago are no longer in use. Below are some marketing trends from decades past that organizations may find interesting.

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